RUN THE WHOLE GYM
FROM ONE SYSTEM
Members, leads, billing, belts and bookings in one place — plus the things other gym software leaves out: face-recognition check-in and a fully customizable round timer, leaderboards and signage on any TV in the building.
No contract · Import your roster · Support that actually answers
THE COMPLAINTS WE BUILT AGAINST
Every card below is a thing gym owners say about the software they are leaving. The answer underneath is how SimplCRM handles it.
“We waited two days for an answer — mid-week, mid-problem.”
You message the people who write the code, and they can open your gym to answer. No ticket queue, no offshore script.
“The price went up mid-contract and leaving costs a fee.”
Month to month at the price on this page. No setup fee, no exit fee, no annual lock-in to negotiate your way out of.
“They wanted to charge us to export our own data.”
One-click CSV export of members, leads, payments and attendance. Free, whenever you want, including on your way out.
“It looks like it was built in 1999 and takes six clicks.”
The screenshots on this page are the actual product. Same design language end to end, built for a busy front desk.
“A failed card just quietly stopped paying us for months.”
Failed payments open a recovery record with scheduled retries, staff alerts, and a self-serve way for the member to fix it.
“Belt rank is a custom text field, if it exists at all.”
Belts, stripes, time-in-rank and promotion eligibility are core objects — and they show up on the TV leaderboards too.
THEY WALK IN.
THEY'RE CHECKED IN.
Members opt in once at the desk. After that the kiosk recognizes them as they walk past, ties the visit to the right class, and updates attendance, streaks and leaderboards without anyone touching a keyboard.
- Matching runs in the browser against your gym's enrolled members
- Name search and PIN stay available — nobody gets stuck at the door
- Works on a tablet, laptop or Fire tablet with a webcam
- Opt-in per member, and removable at any time
YOUR TVs, DOING SOMETHING USEFUL
Plug a Fire TV or Roku into any screen, pair it with a code, and run a timer, a leaderboard or signage. Every screen is set up separately, so the mat TV can run the round timer while the lobby plays your seminar promo — all changed from the office.
Gym timer
Set your own round and rest lengths, pick which modes the coaches can reach, and drop your logo in the middle. Clock, intervals and custom countdowns, driven from the TV remote.
Leaderboards
Attendance and streak rankings that rotate automatically — you choose the boards, the row count and which columns show. Nothing drives consistency like being on the board.
Digital signage
Promote a seminar, a belt test or the next intake — images, video and announcements on a loop, alongside tonight's schedule. Update it from the office; the screen follows.
Same timer · your brand
ONE TIMER, EVERY GYM'S LOOK
A solid background colour or a full-screen photo, your text colour, and your logo in the middle — set per screen. Two real schools, the same app.
Native apps for Fire TV and Roku, plus a browser version for anything else.
ONE SYSTEM FOR THE WHOLE SCHOOL
Sales, students and money — the three things that decide whether the gym grows.
Leads that get worked, not warehoused
Drag-drop pipeline from first inquiry to signed member. Auto-assignment by source, round-robin or percentage split. Follow-up tasks generate themselves on a cadence you set, and log automatically when the call or text goes out.
- Web forms capture straight into the pipeline
- Trial templates with class-count or date limits
- Activity history on every lead
- At-risk + untouched-lead surfacing
One profile that actually knows the student
Belt, stripes, plan, payment state, attendance streak, documents, family links and conversation history on one screen. Promotion eligibility flags students who have hit your attendance and time-in-rank thresholds.
- Belt + stripe progression with eligibility engine
- Family / household accounts and billing
- E-signed waivers stored on the profile
- Attendance history and streaks
Billing, POS and recovery in one ledger
Authorize.net or Stripe, cards on file, subscriptions, manual cash and check payments, and a POS with inventory, discounts, tax, receipt printing and a USB cash drawer. Every transaction ties back to the member who made it.
- Authorize.net and Stripe both supported
- Failed-payment recovery with scheduled retries
- POS + inventory + cash drawer
- Per-role financial visibility
AND THE REST OF IT
The unglamorous features that decide whether software survives contact with a busy evening.
Class scheduling
Recurring series, capacity, waitlists, plan-based access, drop-ins and bookings from the member app.
Analytics
MRR, ARPU, LTV, churn, lead conversion, attendance heatmaps and plan mix — not vanity charts.
Automations
Triggers, delays and branches that send email or SMS, assign tasks, open documents or hit a webhook.
Email & SMS
Segmented broadcasts, two-way SMS with STOP/START handling, templates and delivery tracking.
Member app
Installable PWA: schedule, bookings, billing, attendance, rewards, chat and web push notifications.
E-sign waivers
Send, sign and store waivers and policies. Kiosk can require a signed waiver before first check-in.
Staff & timeclock
Roles, permissions, shifts, clock-in, tasks, and gamified XP with leaderboards for your sales floor.
Website builder
A public site for the gym with schedule, team bios, gallery and lead capture wired to the pipeline.
AI assistant
Ask questions about your gym in plain English, and import an existing schedule from a screenshot.
Integrations
Zapier, Slack and Mailchimp, plus CSV export of everything. Your data leaves as easily as it arrived.
Audit + privacy
Settings audit log, per-role module access and financial visibility toggles for multi-staff gyms.
Tournaments
Track who is competing, registrations and results — the stuff generic gym software forgets.
WHEN SOMETHING BREAKS AT 6PM,
YOU GET A HUMAN
Not a ticket queue, not a chatbot, not an offshore script. You message the team that writes the code, they can open your actual gym to see the problem, and you hear back while it still matters — not three business days later.
No queue
You're not ticket #4,812
Direct
To the people who build it
No tiers
Same support on every plan
Live gym
Tested on a real 500-member school
WHAT YOU USUALLY DON'T GET
Compared with the mainstream martial-arts gym platforms schools tend to arrive from — Mindbody, GymDesk, Kicksite and Glofox.
| FEATURE | SIMPLCRM | MARTIAL-ARTS GYM SOFTWARE |
|---|---|---|
| Face-recognition check-in | Built in | Not offered |
| Gym timer on a TV | Built in | Not offered |
| Member leaderboards on a TV | Built in | Not offered |
| Digital signage | Built in | Third-party screen apps |
| Belt + stripe progression | First-class | Varies — often a custom field |
| POS with cash drawer | Built in | Usually third-party |
| Failed-payment recovery | Built in | Varies |
| Email + SMS | Included | Commonly an add-on |
| Annual contract | None | Common |
| Export your own data | One click, free | Sometimes a paid export |
Based on publicly documented feature sets at the time of writing, scoped to the martial-arts-focused platforms named above. Some CrossFit-oriented platforms — Wodify, PushPress and Zen Planner among them — do ship their own TV/leaderboard apps. Vendor features change; check current documentation before deciding.
PRICED FOR A GYM, NOT AN ENTERPRISE
Month to month. No setup fee, no per-feature upsell, no contract to escape from.
Starter
Up to 50 active members
$99/mo
Everything to run the floor from day one.
Start free trial- Members, leads and class scheduling
- Belt + stripe tracking
- Kiosk check-in (name search + PIN)
- Billing with cards on file
- POS, inventory and discounts
- Staff roles and timeclock
- Bookings and waitlists
Growth
Up to 200 active members
$179/mo
Add marketing, retention and the member app.
Start free trial- Everything in Starter
- Email + SMS and segmented broadcasts
- Lead automation and web forms
- Automations engine
- Dashboard KPIs, at-risk alerts, exports
- Member portal + PWA with push
- Public website builder
Pro
Unlimited members
$249/mo
The in-gym experience and everything automated.
Talk to us- Everything in Growth
- Face-recognition check-in
- TV apps: timer, signage, leaderboards
- AI assistant + schedule import
- Staff XP, member rewards and chat
- Zapier, Slack, Mailchimp
- Role access control + audit log
STRAIGHT ANSWERS
Is the facial recognition actually built in?
Yes. Face descriptors are computed in the browser and matched against the members enrolled at your gym — there is no per-reader subscription and no third-party biometric vendor. Enrollment is opt-in per member, and name search and PIN always remain available as fallbacks. It is included on the Pro tier.
What do the TV apps run on?
Any Fire TV or Roku, or any browser you can point at a screen. Pair the device once with an on-screen code, then switch it between gym timer, member leaderboards and digital signage from Settings → TV Apps. The timer has clock, round/rest interval and custom countdown modes.
What hardware do I need for check-in?
A tablet, laptop or PC with a webcam. The kiosk is an installable web app, so an inexpensive Android tablet at the door is enough. There is also a native Android build for Fire tablets.
Can I bring my existing gym across?
Yes — CSV import for members, leads, plans and classes, plus an AI schedule import that reads a screenshot of your current schedule. We have migrated a live 500-member school onto SimplCRM, including historical attendance and billing.
Which payment processors do you support?
Authorize.net and Stripe. Connect your own account and the money goes straight to you — SimplCRM handles subscriptions, cards on file, manual payments, receipts and failed-payment recovery on top.
Is there a contract?
No. Month to month, and you can export members, leads, payments and attendance to CSV whenever you want. Your data is yours.
Who actually builds this?
A small team that trains. SimplCRM runs every day at a real jiu-jitsu school, and most features exist because something broke on the mat and needed fixing. That is also why support answers fast — you are talking to the people who write the code.
PUT THE WHOLE GYM
ON ONE SYSTEM
Bring your roster across, put a tablet on the door and a timer on the wall. Most schools are running the same week they sign up.